About Us


The Daily PF officially launched in 2018. There are literally hundreds of personal finance websites available to the public and millions of gallons of ink has been spilled on the internet about the subject of money. What makes the Daily PF different? Well, for starters, our is to highlight the basic steps anyone can take to achieve wealth. We also explain the very complicated subject of money in plain English, from investing, credit, insurance, loans, home buying and budgeting, as well as breaking down the latest news affecting your money. Daily PF will provide the forum for all the information you need for your daily financial life. After all, useful and practical information is what the internet is suppose to be about. The mission and purpose of Daily PF, is to create a place for honest discussion about the financial issues that touch all of our lives and to make personal finance topics easy to understand for everyone.

Mkemo London is the founder and editor of Daily Pf. Ever since he left the US Navy and found himself in student loan debt and credit card debt, it took over 3 years to get back to a solid financial footing. He has been passionate about figuring out how money works. He has made it his life’s mission to educate and simplify the subject of money for people. He is a speaker and author of 2 personal finance books: Building Wealth with $50: the 50 Best Dividend Stocks to Buy without a Broker and Save Give Live: The 3 Principles to Achieving Financial Freedom. Both books are written for people trying to figure out their financial lives. DailyPF is the next step in his journey of sharing personal finance information to the world.

He is a proud native of Philadelphia, PA, a graduate of Thomas Edison State University, earning a Bachelor of Science in Business Administration. He is the President of the Board of Directors of Urban Seeds, a non-profit organization that promotes financial literacy and entrepreneurship in the Philadelphia area. He is also a United States Navy veteran.